By Kirk Kern Sam Joffrey has an unofficial goal for 2024. He wants to make Super Bowl weekend next February the biggest event in Las Vegas. In any city that is fortunate enough to host a Super Bowl, that would seem like a pretty modest goal. In fact, Las Vegas is already a very popular place to visit during the Super Bowl even without having the actual game here. But … [Read more...] about Challenge accepted: Building a Super Bowl from scratch